Visit Cheyenne has unveiled a new outdoor adventure campaign highlighting recreational opportunities west of the city.

The promotional effort highlights activities such as hiking, mountain biking and camping in Curt Gowdy State Park and the Medicine Bow National Forest. Elements of the campaign include a new brochure which also includes such attractions as the Wyoming State Museum and area bike shops.

Visit Cheyenne President Darren Rudloff says the campaign also includes a website providing more in-depth information on recreation in the area. The third component of the campaign is an effort to promote the area to to travel writers. \

Rudloff says Wyoming State Parks has partnered with his organization in the to promote Curt Gowdy State Park, and says various federal agencies also helped with the promotional effort.

He says one focus of the campaign is to let people know there are other outdoor recreational opportunities in Wyoming than just Yellowstone and Grand Teton National Parks, including many in the southeastern part of the state.