Governor Matt Mead says the Governor's Council on Impaired Driving is launching a statewide campaign to reduce drunk driving related fatalities and injuries in wyoming.

The Governor says the new multimedia campaign is " hard hitting and specific to Wyoming." He adds it will "address the devastating emotional losses caused by drunk driving."

The Governor says although Wyoming has made progress since the council was formed in 2011, Wyoming's DUI fatalities are still significantly higher than the national average, when adjusted for population. In 2012, Wyoming had 954 alcohol related crashes, 391 of those resulted in injuries and 41 people died.

The Governor's Council on Impaired driving is led by co-chairs Sheridan Police Chief Rich Adriaens and Natrona County District Attorney Mike Blonigan.