When is a $70 million opening not a success? When its predecessor opened to $75 million four years ago. This is the predicament facing 'Star Trek Into Darkness,' which opened at number one at box office while being something of a disappointment.
Tom Cruise and science fiction are a powerful combination. Although the opening weekend of 'Oblivion' didn't break any records big or small, it's a more than solid start for a non-franchise, non-sequel, non-reboot. That's a sad statement on the current state of Hollywood, but that's another topic for another day.
Like any holiday that sees families congregating together and then desperately seeking activities where they don't have to talk to each other for two hours, this Easter weekend saw a strong bump at the box office thanks to a few new contenders and a handful of holdovers with some surprising staying power.
You can't imagine two films more different than 'The Croods' and 'Olympus Has Fallen,' but right now the two of them sit on top of the box office chart, both temporarily linked by the fact that a bunch of people apparently wanted to see them this weekend. It's the first time in forever that two films have opened to over $30 million at the same time...but it wasn't golden for all of the new releases.
For the second week in a row, 'Oz the Great and Powerful' lived up to its title and dominated the box office. One of the newcomers managed to fare surprisingly well in the face of Sam Raimi's blockbuster...but another simply got crushed.
'Jack the Giant Slayer' may have taken the number one spot at the box office, but no one is celebrating -- it may sit at the top, but it sits at the top of one of the weakest box office weekends since, well, last weekend.
With each passing awards ceremony, the Academy's snubbing of Ben Affleck for Best Director looks increasingly ridiculous. Some thought that 'Argo' winning Best Picture and Best DIrector at the Golden Globes was something of a fluke, but now that the critically acclaimed box office hit has won big at the Producer's Guild of America awards, you may want to shuffle around your Oscar bets.
You really only need to say one thing about the opening weekend of Kathryn Bigelow's 'Zero Dark Thirty': it made more in three days than 'The Hurt Locker' did in its entire run. If there's anything that's going to alleviate getting snubbed for at the Oscars in the Best Director category, it's that.
Many Americans found themselves with four days off last week, ostensibly so they could go see their family and eat turkey and celebrate Thanksgiving from the comfort of their homes. Instead, they went to the movies. In fact, this was the biggest Thanksgiving box office of all time. Congratulations, America!
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